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The Evolution of the Telecommunications Industry in the Philippines


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The Evolution of the Telecommunications Industry in the Philippines


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Before the 80s, owning a telephone line is like having your own Mercedes Benz. People use telephones as a sign of status in the society. When you are lined, you are rich, you are an elite member of the community.

During those times, only the privileged have phones. Many would apply for a phone line, and application process can take up to 5 years, only to find out you have been rejected.

In the 80s, the market became more accommodating and new telephone companies made their industry debut. New lines began operating and franchises were allowed nationwide.

In the early 90s, about 2 of every 10 Filipino families have landlide phones, with most of the lines located in Metro Manila. Less than 1 out of 10 owns a mobile phone, then appearing like a smaller version of military radiophones, but still bulky in today's standards. Provinces still lag behind in the race during that time. The lack of telephone lines in provincial homes became a viable business for calling centers. They enjoyed these markets up to the first few years of the 21st century.

In year 2000, I was in Palawan for a regional academic sports event as a candidate. And while almost every adult in the Metro owns a mobile phone or two, the only way I can call home is through one of the calling centers in the province. Cellphones won't work since there were no signal towers in the area. I had to go through long lines to wait for my turn. It was an expensive call, with a minute costing about P5.

And then a few years more, the cellphone age reached its peak. More carriers, lower fees, lesser restrictions, wider coverage. Even kids have their own phones now. Landline subscription started to decline as people become more mobile, wanting to bring with them their phones thus opting for a mobile phone than a stationary one.

Today, competition in the industry is very much alive, with each offering countless promos that can only mean great for the consumers.

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The Evolution of the Telecommunications Industry in the Philippines
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